I forgot to list the chapters I read in Part II. They were Digital Art & Mediated spaces.
Disney is probably the most popular believer and user of remediation today. What started as a feature length animated movie has grown into a world wide phenomenon that has touched almost everyone on the planet. Anyone who has been a child in or near a western civilization has seen or hear of at least one Disney movie.
Bolter and Grusin discuss the history of the amusement park to give an excellent example of remedation and hypermediacy. Bolter says, “Disney had already pionerred another form of remedition, when he refashioned live-action film in the animated cartoon.” (p.171) When Snow White was made, Walt Disney didn’t change the story, he only took advantage of a new medium, feature length animation. The movie was a sensation, allowing for remediation again in the form of television. People could now weekly go to where fairy tales came true. The popularity of the show and the films allowed for another remediation from the television screen, to the amusement park. Here, people could be a part of the movie giving the visitor, usually a child, that transparency they craved while watching the movie or the tv show.
Today Disney has capitalized on this idea and has given generations of people a tangable feeling of being able to step into a movie or tv show. The authors point out, ” By monitoring the production of the movies and the activities of the park, television could insist on the uniqueness of the films and the park, whole turing the anticipation of these experiences into a regular and ongoing process. The Disneyland park became one of the early instances of a product that was validated by being “as shown on television”"(p.172).
Thought artist for centuries have been trying to give the viewer this feeling of transparency, Disney has, on one level or another, treated every person who has gone to one of their parks to that transparency. This idea, that of transparency, is something rarely sort after in the modern museum but maybe is should be the future outlook.
Museums want their patrons to visit and experience an exhibit according to rules that usually limit the personal experience. Rarely are you allowed to take pictures or wonder through the exhibit at your leisure. Audio tours are often sold, reminding you that your not really back in time or on another continent but rather in a air conditioned building looking at an artifact from the past. The exhibit it self is a remediation of the event making transparency unlikely to happen. I think the future of museums is to give the visitor the same feeling they get when visiting a Disney Park. The idea that they are visiting another time or place and that nothing is off limits or out of bounds, that feeling of complete emergence. One museum that somewhat gives you this feeling now is The Museum of Science and Industry in Chicago.
The building has an amusement park feel as you enter into it, with it’s brightly colored banners explaining the exhibits and an actual train in the lobby. The number of exhibits is akin to the number of rides at a theme park. Every wall and stairwell takes advantage of the opportunity to teach you something and either science or industry. The only problem with this particular museum is having to go to Chicago to visit it. This limits the number of people who can have this Disney like experience. This also revisits the question about availability and exposure. How to make something limited, unlimited?
Filed under: Sydnie Montgomery, museum, remediation, transparency
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