Rip and Remix present a utopian world where there is no copyright, ideas flow freely from one to another and the transference of information is the way it used to be, free. With no copyrights, the ideas will just start flowing and art will become better because it will be crowdsourced… music will be created and giving away… songs will be able to be chopped into little bits and rearranged in any order that anyone with Garage Band can imagine… The whole world will come together to create more and more art, because they are allowed to build on each other’s art with no recourse taken by the originator… I mean the price of the actual physical transfer of information, in whatever form you wish, is pennies, so all this is doing is allowing that to actually be the market rate, and pulling all ways to monetize information…
This is all great, if there was a viable way to monetize it. Let’s play the game with, as Gaylor says, everyone favorite subject… music. Let’s look at the best example of a band “giving their music away for free.” Raidohead released In Rainbows in 2007 with their “revolutionary” pay-what-you-want model. Here’s the problem… It wasn’t real. This was a promotional tool that they used to drive the initial surge of hype about the album, and it was removed 3 months after it was implemented. Their manager also said that they wouldn’t do another release in this manner. This is the plan? To move to a model that has been dismissed by most prominent users of it?
Comscore released numbers announcing that 62% of those who downloaded In Rainbows did so without paying a cent. If this was the new model… why didn’t they stick to it? Why didn’t they also offer their CD’s in a pay-what-you-want campaign? Why wouldn’t they do it again?
Even Trent Reznor, who is known for screaming to his fans to steal his music, was quoted as being ‘disheartened’ when his fans weren’t willing to pay $5 for a higher quality version of one of his discs. He announced that over 150,000 people had downloaded the album and just over 28,000 paid the $5 for the better version. There is no monetization in free information distribution, there is only monetization when you move beyond the actual art. You move into some sort of service industry demands.
So without a solution to the monetizing the “free” model there cannot be anyone SERIOUSLY trying to create art. Sure, there can have more, but I know I would personally rather have the focus of the few brilliant artists, talented enough to make it in the current system then to begin crowdsourcing our culture. With copyright as is, artists have a certainly level of acceptance and approval to aspire to, and that level is compensated monetarily. To abolish this system is to abolish the ultimate goal of art… to be recognized for doing good work. Our society’s way of recognizing is monetarily, and that also happens to allow those recognized to focus on their next work of art… not to turn into marketers.
If you want to get into the fantasy world of free information where everything is candy and roses, that’s fine, but I’m trying to present reality. This is a problem for artists. They can’t figure out how to succeed in this new business model if their only product is music. Then again, if you want to force artists into a position where they are forced to move beyond a focus on the production of art, then sure, there are plenty of ways to monetize what they do. Performance, teaching, merchandising, etc. We could certainly move into a world where artists are forced to always do more than create art and tell them basically, “Sorry! Times have changed. Deal with it.” The point I would like to make is that they are now not allowed to focus on their art. There is no machine to earn them money. They have to be mostly marketer and less artist. By creating a world where there is no monetization of information, you devalue you the ability to make art while increasing the value in promoting and marketing art. Just beware what you’re championing.
And if you want a reason why the copyLEFT is ‘wrong’… it’s because it doesn’t make money. If it doesn’t make money, there will not be people trying to do it for a living. The copyLEFT is ‘wrong’ right now, because there’s no monetization in it. Frankly, I’d prefer we let the talent artists good enough to become recognized continue to work as artists. Let’s leave public speaking and marketing to the politicians.
Filed under: Nico Smith
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